Breitling’s USA president Thierry Prissert has described unveiling the perfect UK replica Breitling Chronomat NFL Collection of watches as the most extraordinary launch of his career at the company.
“The interest and demand we have seen for this specific collection in the United States is unprecedented compared to any other product launch I have experienced in my 14 years at Breitling. The buzz and excitement around the new collection has been overwhelming,” he tells Watchpro.
Breitling introduced 32 versions of its AAA online fake Breitling Chronomat chronograph watches in early September in the team colors of every team in the NFL.
They also have each teams’ logo in the subdial at 9 o’clock, color-coordinated central chronograph hands and the NFL logo on the caseback.
In a bit of a stretch, even for anniversary-obsessed Swiss, Breitling decided to make 104 of each top Breitling copy watches because the NFL is 104 years-old in 2024.
The 42mm steel best 2024 Breitling replica watches run on the COSC-certified Breitling Manufacture Caliber 01, with 70 hour power reserve, and are offered on a steel rouleaux bracelet or a similarly sculpted rubber strap.
High quality Breitling super clone watches shut down a city block outside its boutique in New York’s Meatpacking District for the launch, with 300 people turning out for a traditional tailgate party attended by Breitling ambassador and former NFL quarterback Boomer Esiason, two-time Super Bowl Champion and MVP Eli Manning, Giants Quarterback Tommy DeVito, double Super Bowl Champion Logan Ryan and former Giants running back, Tiki Barber.
“I am proud to say that it was the most spectacular and successful event we have ever done in the United States during my tenure at Breitling. The launch event was also supported with a comprehensive 360-degree marketing plan that only helped to amplify the exposure and interest around the collection,” Mr Prissert recalls.
The Swiss movements replica Breitling NFL watches have been on sale for a month at Breitling’s 41 boutiques in America — internal and with franchise stores — as well as online and through wholesale multibrand partners.
Mr Prissert will not confirm whether they are selling out. A quick look on Breiling’s ecommerce site shows some pieces available to buy immediately and others asking customers to contact the brand.
This may suggest some have sold out and others have not. You can buy an LA Raiders watch today, but not a Washington Commanders edition, for example, but this could be down to the complexities of manufacturing so many versions of the timepieces.
“As you can imagine, producing a collection of 32 watches with 104 pieces each is no easy feat. It means producing 3,328 custom watches,” Mr Prissert explains. “Our deliveries of these Breitling fake watches wholesale site have been in waves, as production continues for many teams and concludes on others. We received our first allotment of seven teams for the initial launch on September 5 and many of those are already sold out,” he reveals.
Rummele’s Jewelers is namechecked by Mr Prissert as an outstanding partner in Green Bay that managed to sell out the Packers’ edition thanks to a launch event with Breitling Ambassador and Green Bay Packers head coach Matt LaFleur.
“We’ve also seen similar success at our Detroit boutique with high levels of sell-out and interest for the Detroit Lions edition. The Miami Dolphins and Dallas Cowboys editions have also seen tremendous interest and are also selling well,” he adds.
Luxury Breitling replica watches opted for a broad distribution strategy that includes multibrand partners as well as retailers with the ability and desire to run boutiques.
“We wanted to make it available across all our channels including e-commerce, retail and wholesale. The success of this collection depends largely on exposure in local markets. We could not do this just through boutiques or e-commerce alone. We are also relying on the support of our longstanding wholesale partners, like Alvin Goldfarb Jewelers in Seattle and Radcliffe Jewelers in Baltimore where they have strong ties to the local community and fanbase,” Mr Prissert describes.
The 32 limited edition Breitling Chronomat fake watches for men are part of a multi-year licensing agreement with the NFL that seems likely to lead to more collaborations in the future. “We are in conversation with teams, players and the league,” Mr Prissert reveals. “Hopefully soon we will be able to share more details about how we will shape and scale the storytelling in the near future,” he concludes.